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Search Engine Optimization

Keyword Research

Selecting good keywords, or more accurately: key-phrases, is the right way to start any online ad campaign. If you choose a key-phrase that is too vague, you'll get a lot of unqualified traffic, spend too much money and get little return. If you choose a phrase that is too specific, you'll get so little traffic that it will appear as if the key-phrase does not work. Our firm will find the phrases that will get you a steady flow of highly qualified visitors.

Keyword Targeted Copy Editing

Since all of the major search engines rely on the text within your web site to determine the subject matter of your site, it's a good idea to have well written, keyword targeted copy on your site. Our editors will rewrite the copy that's on your site, or write all new copy for you. Plus, they'll make sure it has the appropriate keywords throughout.

On Page Optimization

The first way to have a big effect on your search engine rank is to change the code within your own web site. Periodically, a search engine spider will crawl your web site to learn what the site is all about. A spider is just a computer program designed to automatically load all of the pages of your web site. If your web site is properly optimized, the spider will be able to find all of the information you want it to see.

External Optimization

The next big part of having a well ranked web site is to have quality links to your web site. "Quality Links" means links from web sites that have similar subject matter to your own web site. Quality links could come from forums, manufacturers' & suppliers' web sites, journalism web sites, online malls or a variety of other sources. Search engines measure the relevance of the inbound links and determine a link quality based on the relevance of the linking site.