Web Site Analytics
If you want to make the most of your web site, you'll need good Analytics to get to know your customers better. Tracking the number of "visits" is not enough to make good marketing decisions. You need to know who your customers are, which customers are making purchases, which marketing campaigns are successful, which ones aren't. There's a lot of data that goes into making good marketing decisions, fortunately we know what to do with it.
Let's start with your search engine rank in the organic listings. Do you know where your web site ranks when you search on top keywords for your industry? That's not too hard to find out. Now, do you know where you web site ranked two weeks ago? How about two months ago? If you're not keeping track of this information consistently over time, you'll have no basis for comparison when you want to analyze your web site's health.
Let's sit down and figure out the metrics that identify your business's health.